This was a concept project for Live Science. My goal for this project was to identify core science based imagery to use on the Live Science website and also to serve as an animated logomark. I wanted to communicate that science was fun and can be applied over a broad spectrum of topics. I also wanted this piece to be within everyone's reach, so young minds and old would be able to comprehend.

To narrow down the direction of the piece, I utilized mind maps, semantic and syntactic matrix chain studies, and storyboards with the final core animation all done in Flash.